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Date & Time: October 28, 2025, 1:00 p.m. - 4:00 p.m. (CST) Location: Zoom Description: Giving Tuesday offers nonprofits a powerful opportunity to raise funds, inspire generosity, and expand their reach, but success requires more than a one-day appeal. In this 3-hour interactive workshop, nonprofit professionals will develop a focused, actionable strategy to maximize their Giving Tuesday impact and integrate it into a broader year-end campaign.
Participants will explore the key elements of a successful Giving Tuesday plan, including campaign messaging, storytelling, donor segmentation, digital marketing, and community engagement. The session will include real-life examples, planning templates, and peer learning to help organizations of all sizes and capacities tailor an approach that fits their mission and audience.
Whether you’re launching your first campaign or refining your existing efforts, this session will provide the tools and confidence to turn Giving Tuesday into a catalyst for long-term donor engagement and fundraising success. Participants will leave equipped to:
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Understand the strategic significance of Giving Tuesday within the annual fundraising cycle.
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Develop a Giving Tuesday campaign plan with clear goals, timelines, and target audiences.
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Craft compelling messaging and stories that inspire donor action and reflect mission impact.
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Leverage email, social media, and peer-to-peer tools to amplify campaign visibility.
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Identify key metrics for evaluating success and tracking return on investment (ROI).
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Engage board members, staff, and volunteers in campaign promotion and stewardship.
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Integrate Giving Tuesday efforts into broader year-end and annual fundraising strategies.
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Avoid common pitfalls and ensure campaign readiness using practical checklists and tools.
Other Details: Full participation in The Grant Game Plan: Research, Relationships, and Readiness is applicable for 3 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. Your Facilitator ADAM SOLTANIChief Programs Officer
Connect with me 
| Adam Soltani is a graduate of the University of Oklahoma, holding a Master’s in Human Relations with a graduate certificate in Organizational Diversity and Development. He also earned a Bachelor of Arts in Sociology from the University of Central Oklahoma.
Soltani served as the Executive Director of the Oklahoma Chapter of the Council on American-Islamic Relations (CAIR Oklahoma) from 2012 to 2025, leading the organization’s advocacy, civil rights, and interfaith initiatives. During his tenure, he was instrumental in expanding CAIR Oklahoma’s impact, particularly in community engagement, refugee support, and civil rights advocacy.
Beyond his leadership at CAIR Oklahoma, Soltani has been an active figure in Oklahoma’s interfaith and civic communities. He chaired the Oklahoma Conference of Churches’ Religions United Committee (2012–2022) and has served on multiple boards and committees dedicated to religious education, interfaith collaboration, and social justice.
Soltani has been a sought-after speaker at Oklahoma universities and community forums, addressing topics such as civic engagement, advocacy, and social justice. His written commentary has been featured in the Oklahoma Gazette, Tulsa World, and The Oklahoman, and he has provided expert analysis for local, national, and international media outlets.
His leadership and advocacy have earned him multiple recognitions, including the Oklahoma Human Rights Award, the Interfaith Leadership Award, and the ACLU of Oklahoma’s Civil Libertarian of the Year Award. He has also been named among Oklahoma’s Most Influential Young Professionals, Most Admired CEOs, and top Diversity, Equity & Inclusion Leaders. In 2024, The Journal Record featured him in its Power List for Nonprofit Leaders.
Soltani previously served as an Adjunct Instructor of Islamic Studies at Oklahoma State University, where he taught courses on world religions, Islam, and social justice until Spring 2025.
Originally from Kansas, Adam has called Oklahoma home for more than two decades and resides in Oklahoma City with his wife and two sons. |
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