Course Length: 30 Minutes - 1 Hour

Fundraising and resource development are difficult but essential tasks for all nonprofits. How does a nonprofit appeal to and engage various donors across generations? This course will walk you through communication tips for appealing to each generation and provide tricks on catering to them as potential donors. Across generations, individuals are most likely to give when they feel connected to your mission and valued for their contribution. Be sure to use all of the generational appeals in your organization's marketing and outreach.