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Posted By Marnie B. Taylor,
Thursday, October 7, 2021
Updated: Wednesday, October 6, 2021
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Fall’s arrival in Oklahoma means more than football and
bearable temperatures. It is also the beginning of the calendar-clogging
charitable events season. Since the pandemic upended last year’s fundraisers,
nonprofits are eager to once again engage with their most ardent supporters and
funders. Unfortunately, the resurgence of COVID-19 once again threatens to
cancel engagements – possibly leaving thousands of organizations without
critical fundraising opportunities and Oklahoma’s social scene void of notable
events.
As our state’s nonprofits consider whether or not to go
ahead with their planned events, it is crucial that funders and supporters
remember that these events are more than social gatherings. They provide
indispensable funding for organizations in the throes of recovering from economic
turmoil, while also working to meet increased service needs stemming from an
elongated pandemic. The Oklahoma Center for Nonprofits (OKCNP) found that 83%
of Oklahoma nonprofits hosted fundraisers that were negatively impacted by
COVID-19. Simultaneously, nearly 60% of organizations experienced an increase
in demand for their services. This gap has left hundreds of charitable
organizations looking to Oklahoma’s philanthropic sector for continued support
with another events season potentially mired by the ongoing pandemic.
My work on the national nonprofit stage as Chair of the
National Council of Nonprofits has given me great insight into other states’
charitable communities and their surrounding cultures. Oklahoma stands as an
outlier in the importance organizations place on events and the funds garnered
from them. Bottom line – we love a great party and know how to throw one. When
there are not public safety concerns to consider, this manifests itself with
full calendars, beautiful gowns, elegant tuxedos and millions of dollars given
to critical causes. Unfortunately, our current reality stands in opposition to
this ideal, but the need for funding does not. This fall, it is imperative that
we remember the purpose behind those glitzy parties. Even if the party is
canceled, there will always be a purpose in need of funding.
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Posted By Marnie B. Taylor,
Wednesday, September 1, 2021
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It is difficult to ignore the divisiveness in our country. It is almost palpable. Its wounds puncture headlines. Institutions that once stood as pillars of compromise and collaboration have been violated by the throws of partisan politics. In the middle of it all, we are left weakened by division. Ending this discord lies in embracing our common humanity through service – something the nonprofit sector models daily.
Oklahoma’s charitable sector is as vast and as diverse as our state’s demographics. Its causes range from food insecurity to mental illness to animal welfare and everything in between. No one is out of its reach or outside its capacity. If someone (or something in some insistences) is in need, a nonprofit is ready and willing to help. There are no contingences on political party, race, creed or religion. We help others without question or expectation. We serve in the spirit of service by looking past labels and seeing that which binds us – our shared human experience. By focusing on our similarities, we are better able to relate, to understand and to help others.
One of the most remarkable things about Oklahoma’s nonprofit community is its ability to rally around a common goal. When COVID-19 swept across the nation, sector leaders dropped whatever alliances they might have held and united to help. Coming together to address the needs of others can instantly erase divisions. The importance of charity supersedes any political or social label, thus we become servants of the greater good, moving towards a common goal.
If we are going to successfully recover from the economic, social, emotional and mental impacts of COVID-19, we must – as Oklahomans and as Americans – abandon the rhetoric that emphasizes our differences and focus on what brings us together. Nonprofits have proven time and time again that this is not only possible, it is the only way forward.

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Posted By Marnie B. Taylor,
Thursday, August 5, 2021
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by Marnie Taylor, president and CEO, OKCNP
Read original oped posted by the Journal Record on August 4, 2021
Not much captures imaginations in Oklahoma like news of $1.87 billion pouring into our state’s government. The American Rescue Plan Act funding is a once-in-a-lifetime opportunity for Oklahomans to correct the systemic problems that have plagued our state for generations. It is also a unique opportunity for government and nonprofits – two sectors that serve the public’s interests – to work together to expand the funding’s influence.
The more than 5,000 active nonprofits in Oklahoma have improved our state’s landscape. Their work addressing food insecurity, education gaps and health disparities, to name a few, has brought lasting social and economic changes that directly benefit Oklahomans. Additional funding and resources from the government would mean more people facing socioeconomic challenges would get the assistance they need.
Nonprofits are masters at doing a lot with a little. Most of Oklahoma’s best charities send 80% or more of every dollar back into the community. They keep overhead low and focus on how to stretch every donation in order to serve clients better. The decision on where and how to spend the $1.87 billion will not be simple by any means. It should be noted though that nonprofits can and will plunge whatever funding they receive straight into responding to the public health emergency that COVID-19 created.
The generosity of nonprofit funders is the sector’s lynchpin. Every year, they donate millions to help Oklahoma’s charitable causes. Their support is unique to our community and strengthens our ability to serve Oklahomans. Nonprofits can combine whatever government funding they receive with donors’ gifts, magnifying their growth, reach and abilities.
The partnership between nonprofits and Oklahoma’s government has been one of mutual trust and shared goals. The opportunity that the historic ARPA funding presents cannot be overlooked. By working together, the two sectors that were built on public service can serve Oklahomans better.

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Posted By MARNIE TAYLOR, Oklahoma Center for Nonprofits,
Wednesday, June 2, 2021
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Clarity comes with closure. Once we cross a certain divide we are able to look back and understand events from a different, almost academic perspective. We’re out of the fire, and it’s easier to assess what happened. As life trickles back to normalcy after the COVID-19 pandemic, my perspective on the past year has shifted. I am able to take stock of all the lessons – some I learned naturally, others came through the hardships accompanying an unprecedented time; however, I am sure all of them will stay with me.
First and foremost, Oklahoma’s nonprofit sector is second to none. I knew that before March 2020, but I have a new resolve to beat that drum wherever I go. Seeing what Oklahoma’s nonprofit professionals endured and overcame during the pandemic will forever humble and amaze me. Simply put – it was herculean. The 5,308 nonprofits that filed income with IRS stood ready when rising unemployment numbers triggered a demand for social services. As many professionals retreated to home offices, the nonprofit sectors stormed the frontlines of suffering. Regardless of what was happening in their personal lives, nonprofit employees showed up to man food bank lines, call centers and help desks. Most Oklahoma charitable organizations lost important funding during this time period, but 92% of them did not lay off any employees. There was a need, and Oklahoma nonprofits stepped up. Yes the world slowed its pace over the last year, but the nonprofit sector did not.
Nonprofits’ pandemic work could not have been done without strategic partnerships within our nonprofit sector. My work at the Oklahoma Center for Nonprofits allows me to act as the connector for our state’s charitable organizations. Since last year, hundreds of nonprofit leaders join a weekly call that OKCNP hosts. We let one another know about funding opportunities, helped each other with similar issues and came together to solve problems as a team. Reflecting on the power of those partnerships makes me realize that we are better together. The power of one person is amplified by working in concert with others. Regardless of background, working together around a common goal makes all of us better. I am proud of the nonprofit sector for its ability to come together to support one another and all Oklahomans during such a critical time.
As the pandemic’s grip on our lives loosens, there is a certain lightness in the air. It hasn’t taken Oklahomans much time to embrace life without social distancing or mask mandates. People are excited to engage in the most common activities – going to dinner, working at the office or having a neighbor over. The tireless efforts of the nonprofit sector and the generous Oklahomans who help fund it are the reason we have galas, educational camps, ballets and art festivals to attend this summer. Those who are still struggling will not be forgotten. Nonprofits will continue to care for Oklahomans in whatever ways needed. The disaster declaration might be over, but our work is not. Because of the efforts of the Oklahoma charities, families have food on the table; children have critical resources, and the state map is dotted with some of the country’s most beautiful parks. In short, Oklahoma is a better place because of our thriving nonprofit sector.
We are all still assessing the pandemic’s toll and will be for years to come. These are only some of the lessons learned. The impact of Oklahoma’s nonprofits cannot be overlooked as our state embraces normalcy. Nonprofit leaders are some of the brightest, most caring Oklahomans who understand the systemic problems that plague our state. Reflecting on what the sector accomplished during the pandemic is proof that whatever problem comes to Oklahoma, through team work and collaboration, the nonprofit sector will ensure it’s solved.

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Posted By Marnie B. Taylor,
Thursday, May 6, 2021
Updated: Wednesday, May 5, 2021
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The demand for human services is greater than ever. The pandemic coupled with past cuts to social programs have stretched the nonprofit sector to its limit. Now, as lawmakers debate Governor Stitt’s $8.3 billion budget plan, it is imperative that legislators come to an agreement that does not include reduced funding to critical programs.
Oklahoma’s philanthropic community stands ready and eager to assist our communities. During the pandemic, the nonprofit sector took the place of the state’s grocery stores, mental health providers, child care agencies and employment advocates. Yes, private charities are positioned to be more nimble and less bureaucratic than government programs. However, they need government funding to effectively and efficiently address today’s societal issues. Nearly 32% of nonprofits’ revenue comes from the government through grants and contracts. Without those dollars, the sector cannot continue to lift up communities.
Government funding for programs is essential. No other sector or organization can provide the amount of support our state does. Oklahoma’s funding stretches across economic segments then trickles down to various areas. Charitable entities are not equipped to handle such a wide array of need. There is no denying that the 6,676 Oklahoma nonprofits that reported income with the IRS are financially powerful – collectively they have more than $13 billion in revenue – but those funds are far better when they can be used for innovative programs and strategies aimed at preventing and eliminating systemic issues negatively impacting Oklahomans.
Charitable organizations are victims of the same economic cycles as the rest of society. Giving falls when it’s most needed. During the pandemic, nearly half of Oklahoma nonprofits received less grant funding than they expected. Some 54% have “low or very low” confidence that revenue goals will be met in this fiscal year. These budgetary concerns are magnified by the fact that 60% of organizations had to cancel or postpone fundraisers – a major source of nonprofit dollars.
It is also of note that taxation does not greatly affect giving. National research shows that while lower taxes might result in a minimal rise in donations, the funds do not offset the reduction in tax revenue at the state level. A fair tax burden on all Oklahomans must be part of the budget process.
Philanthropic giving is not solely synonymous with helping those in need. There are, of course, many who give to organizations that fulfill basic needs – food bank, medical clinics and housing relief programs. There is a larger portion, however, who support organizations that serve the arts, higher education and animals – to name a few. According to Giving USA, most charitable dollars in America go to religion. Government funding helps Oklahomans put food on the table and a roof over their heads. Charities cannot replace those programs, but they can expand them.
Nonprofits’ goal is to create a world where they don’t have to exist. That is not our current reality. Oklahoma nonprofits work tirelessly to make our state better, but we cannot replace government. It is vital that lawmakers pass a balanced budget that funds the services so many rely on for their survival.

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Posted By Marnie B. Taylor,
Thursday, April 1, 2021
Updated: Thursday, April 1, 2021
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I am hearing from nonprofits that their optimism of getting back into offices and seeing one another at events is giving everyone hope about our future. With the passage of the American Rescue Plan, many of the families our nonprofits serve are getting further relief after a tumultuous last year. CARES Act funds have helped our sector immensely through PPP loans, eviction prevention assistance, grants from the Oklahoma Business Relief Program, funding specifically for arts organization and may other initiatives helping our organizations in a time of great challenge.
A survey from BKD found that 61% of nonprofits lost fees and donations in the last year and that 29% intend to cancel programs or reduce services. Nine of ten had to drastically alter operations. Nonprofits need relief. Now.
With the new American Rescue Plan, there will be further funds coming to Oklahoma to help individuals and businesses. My hope is that we will also develop a mechanism to get money from the ARP straight to nonprofits. The last rounds of stimulus for nonprofits were truly stop-gaps to help organizations survive an unpredictable economy. While donors stepped up in a big way last year, nonprofits will continue to need more cash to sustain programs and help Oklahomans long-term following the Pandemic.
I can tell you that most nonprofits increased service delivery over the last year. Needs were great, and nonprofits responded. However, few were funded for this extra work. When they did receive support, much of it had to cover budget holes created by lack of special events or major donors focusing on recovery.
Increased services were part of the operations of nonprofits. For instance, call volumes to our 211 system statewide increased 600-800% at times in the past year. All of our direct service organizations reported higher need. To sustain this into the future, we must continue investing in these programs so that they’re ready for the next civil disaster.
Nonprofits will need continued support. We expect high needs to continue long after we reach herd immunity. I urge our state leaders to consider using some of the America Rescue Plan funds to underwrite the work of nonprofits. While the situation looks less challenging, the people served by nonprofits may not see the relief for years come.

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Posted By Marnie B. Taylor,
Wednesday, March 3, 2021
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One million. That is how many jobs were lost nationally in the nonprofit sector in the past year, equating to eight percent of the entire nonprofit workforce. It came at a time when nonprofits were already at capacity to meet community demands. As we know, the pandemic has only increased demands on nonprofits. This issue will be a major concern going forward for organizations.
The nonprofit workforce both in Oklahoma and nationally is highly educated and highly specialized. Not only do jobs require advanced degrees, but also advanced training and certifications to do the work necessary to meet community needs. On top of this, nonprofits tend to pay less than the corporate sector, even for administrative positions in finance, marketing and compliance.
Our nonprofits cannot afford to lose its most precious asset – the employees. Losing a highly specialized educator or clinician could mean a loss of services for hundreds of clientele. Additionally, nonprofits would struggle to rehire once funds became available. This could lead to a challenging situation for our sector.
The good news is that Oklahoma has fared much better than the rest of the country. According to a survey sent to nearly 200 organizations in Oklahoma, only eight percent reported layoffs or reductions in force. That, however, is coupled with the fact that nearly half surveyed believed they would not make revenue goals. Nonprofits are being forced to cut budgets in other ways to preserve staffing.
Fortunately, nonprofits had access to PPP loans in two rounds. We estimate nonprofits received more than $150 million in PPP last year and expect similar results for this new round in 2021.
My hope is that Oklahomans will continue to show their incredible generosity again this year. Prioritizing services is important, but we must remember that those services are provided by skilled professionals. If we are to be a top-ten state, we will need nonprofits to continue meeting the myriad of community needs in Oklahoma with excellent professionals delivering those services.

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Posted By Marnie Taylor,
Thursday, February 4, 2021
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This week, the Legislature convened for the 2021 legislative session. Last year as you recall, COVID-19 created a number of barriers for our state Legislature to get much policy work completed or bills passed. This year, they are hopeful that they will be able to return to a more normal session.
And they have their work cut out for them.
Oklahomans will be dealing with several important issues this year, and many of those directly impact the nonprofit sector. One of the most talked about is Oklahoma healthcare. Last week, the Healthcare Authority voted 5-4 to allow for managed care in Oklahoma. It was announced later that Oklahoma had chose four third-party managed care providers to help oversee the management of our state’s Medicaid population.
The possibility of managed care has both proponents and detractors, including within our nonprofit sector. It will have enormous effects on the way healthcare providing nonprofits are paid in Oklahoma and will influence their business practices. Additionally, the state will need to find nearly $200 million to fund the Medicaid expansion that was narrowly passed in a statewide vote.
Education – particularly K-12 schools – are also going to be a focus of the Legislature again this year. From operating during a pandemic to funding issues and school outcomes, there are a number of bills that address learning. For nonprofits that work alongside schools (early childhood programs, school supporting charities and foundations, along with other nonprofits), education funding and transparency will be major issues this session.
We are also hopeful that our Legislature will make changes to the Open Meetings Act, allowing once again nonprofit boards to meet virtually. It is our understanding that this will be addressed early in the session based on remarks made last week by Senate and House leadership at the Oklahoma City Chamber of Commerce online event. Sen. Greg Treat made mention that other issues for the Open Meetings Act would be addressed with other legislation later in the session.
And nonprofits will again need to carefully monitor various bills this year. I am encouraging nonprofits to again have advocacy at the forefronts of their mission. I also encourage board members to “Stand for the Mission” and get more involved in advocacy and government affairs. Nonprofits must continue working to keep a seat at the table for advocacy, and this year will be a pivotal moment for nonprofits working in healthcare, education, criminal justice reform and community services.
Let’s get to work.

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Posted By Marnie Taylor,
Thursday, December 3, 2020
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December is a great time for nonprofits. It's traditionally a month of giving in America, and many of us see the month as a great time for philanthropy, connecting with our donors and celebrating at the end of the year.
And this year, I'm proud to say we can celebrate one more big milestone. Several weeks ago, I contacted the Governor's office to ask about designating a month to celebrate and honor nonprofits. And last week, they responded with a wholehearted "YES!"
This month, Oklahoma will celebrate our first (and certainly not last) Nonprofit Month. Gov. Stitt proclaimed it for December (and a copy of that proclamation is on our website). The month will begin with GivingTuesday this week and we will celebrate our work through the end of the year.
The Governor's proclamation included a few very important numbers. There are 20,523 registered nonprofits in Oklahoma. And last year, those organizations generated $16.9 billion (with a b) in revenue. We also hold more than $53.5 billion in assets, many with our generous foundations around the state.
And Oklahomans went to work as volunteers. Our citizens donated 94.5 million hours of service to nonprofits to change lives, enrich lives and save lives throughout the state.
But beyond the numbers, our nonprofits serve as a vital business sector that puts money back into communities and provides services that save our state and municipalities money. Our sector transforms communities.
This year, please give and give generously. And celebrate with us. Tell a friend about your favorite nonprofits. Talk about giving on your social media. Celebrate the work and the power of the sector.
This December, let's continue to do the most good across Oklahoma. And thank you, Gov. Stitt, for your important proclamation. We are working together to honor our incredible nonprofits.

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Posted By Marnie Taylor,
Sunday, November 15, 2020
Updated: Tuesday, November 17, 2020
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It was only 35 years ago when many of us didn’t wear seatbelts. Car seats for babies and children weren’t the norm. We laugh about the days when family road trips included riding in the rears of station wagons untethered. America had a problem — high death rates in accidents. Safety was a big issue. And the only solution was to get people to wear their seatbelts.
It was the nonprofit sector that came together to challenge policymakers to enact laws that protected people, particularly our children. Just think, without nonprofits, people would likely still be smoking in offices and we would not have the Americans with Disabilities Act. Today, every nonprofit in Oklahoma could have a “seatbelt story.” Whether that is strengthening laws to protect families from domestic violence or ensuring every child has access to food, health and education services, nonprofits have the power to create lasting change.
But these “seatbelt stories” don’t come without work or seats at the table to create this important change.
This election, especially in Oklahoma, means that like our recent past, our legislative composition, budget issues and policy challenges will remain. Therefore, the nonprofit sector continues to need a bigger seat at the table. We are an incredibly large employment and business sector, yet we often continue to be unheard at these tables — even when we pull up our folding chairs. I’m urging our Legislature and governor to invite us wholeheartedly to the table, and to please listen and consider the importance of our sector in decision-making.
While we will welcome a number of new and eager policymakers, the challenges we face at the state level — particularly with regard to the state budget — will dominate the work of nonprofits in the next year. I always tell nonprofits that the time to meet with legislators is not when we are in the middle of a session or facing a crisis. I urge all nonprofit leaders and particularly board members to reach out to current and newly elected members of the House and Senate now. Introduce yourself if you haven’t already. And most of all, fill them in on what your nonprofit is doing and why it is so critical to the needs of your community and our state. Establish yourself as the expert on your mission. Legislators will rely on you for your stories and impact data.
On the federal level, central Oklahoma will have a new congresswoman in state Sen. Stephanie Bice. The Oklahoma Center for Nonprofits worked with U.S. Rep. Kendra Horn on nonprofit issues the past two years and we look forward to working with Bice. Additionally, we expect to also work closely with Sen. James Lankford and his staff on stimulus for nonprofits and furthering charitable giving incentives.
Finally, I am asking nonprofits — particularly board members and leadership — to put politics aside and to engage in real policy work. We will come to the table together and be vocal on the issues and policy positions that we stand for as a sector. This is our time to be leaders. This is our time to create those “seatbelt stories.” This is our time to be bold and effect change in Oklahoma.
Build relationships. Advocate. Change the future. This is a perfect time for all of us to work hand-in-hand to create the lasting change that Oklahoma needs. To all of our hardworking nonprofits and the people who empower them through leadership, volunteerism and philanthropy, I say thank you.
*Read the original post on Oklahoman.com

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Posted By Linh Sasser,
Wednesday, November 4, 2020
Updated: Tuesday, November 17, 2020
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By the time this is published, I’m very hopeful most of us living in Central Oklahoma will have power back to our homes. Last week was a record storm for Oklahoma. Our friends at OG&E and PSO worked tirelessly to restore power to hundreds of thousands without. Neighbors came together to clear ice storm debris and to check in with one another for our well-being. This is the Oklahoma Standard at work. For that, I am so very grateful.
In my time without power or internet, business was not “the usual.” With COVID-19 issues still lingering, the ice storm was a bit of a tipping point for all of our stress. Yet, we came through. Resilient and moving forward. This is a lot like our nonprofit sector in Oklahoma. When life hands us lemons, we don’t just make lemonade, but lemon merengue, lemon bars and lemon candy. Our sector has jumped through so many hoops this year to take care of our citizens. No matter what curves balls are thrown, nonprofits have stepped up to feed our hungry, give shelter to our homeless, treat our ill, entertain and educate us, empower us and take care of us. And for that, I am so grateful.
This week, our citizens went to the polls. At the time I write this, I won’t know the outcomes from the elections, but I do know that our nonprofits were front and center to engage citizens to get informed about the issues and to exercise their rights to vote. I saw one nonprofit leader spending three full days in their agency van taking people back and forth to ONE OK Field in Tulsa for early voting. I saw other nonprofit groups handing out snacks and drinks to people in line. Our nonprofits are well-engaged in the democratic process. And once again, for that I am grateful.
November is traditionally a big month for gratitude. We celebrate Thanksgiving. I, personally, have kept a gratitude journal for several years, noting what I’m grateful for each day. This year, I believe we need to take a moment to reflect and communicate gratitude in a big way. That gratitude extends to our nonprofits who work each and every day to do good and transform our communities. That gratitude extends to our loyal donors – individuals, foundations and corporations – who provide the fuel for our missions to take flight.
And this year, my gratitude is to Oklahoma. Every year, there’s a surprise. This year, Oklahoma has stepped up in big ways. From our nonprofits and businesses engaging in a challenging Census to citizens coming together to take care of one another in truly unprecedented times. I urge all Oklahomans to take a moment right now to count blessings and express their gratitude. To quote my dear friend and mentor, Pat Potts: Thanksgiving is Thanksliving.

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Posted By Linh Sasser,
Thursday, October 1, 2020
Updated: Tuesday, October 13, 2020
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by Marnie Taylor, president and CEO, OKCNP
I cannot believe it is already October. I believe we are all looking forward to a hopefully beautiful fall. Change is definitely in the air.
But with the changing of the leaves our nonprofits are facing a number of challenges based on the incurrent political and social climate in the United States. The upcoming elections and U.S. Census results will have repercussions for years for the nonprofit sector which is why nonprofits are closely following the processes. We have a major general election ahead of us with hotly contested races. Money from donors is pour into campaigns this fall, potentially having an effect on charitable giving. Get-out-the-Vote campaigns are underway, and we have only a short time left for voter registration. Mail-in voting has been a significant topic in the news because of the fulfillment problems with the U.S. Post Office. Needless to say, the elections will dominate the news for the next several weeks.
And of course, the Census is wrapping up in days. Oklahoma, in particular, has been struggling with its response rate. Two weeks ago, the national director of the U.S. Census Bureau visited Oklahoma and relayed they had dispatched more than a hundred extra enumerators as part of our sprint to the finish. I will be anxious to see how the response ends.
With all of the political issues happening seemingly at once, and Americans going into a seventh month of the Pandemic, nonprofits have many hurdles ahead. One of those is another stimulus package from the federal government. There have been a number of starts and stops over the past three months on various plans. In the moment I write this, the House has released a $2.2 trillion package that will have nonprofit relief as part of the bill. Nonprofit clientele are in need of further stimulus, particularly unemployment benefits, direct payments and continued student loan relief. While the student loan relief was extended through the end of the year, the others will require legislative action. With further COVID relief needed, I also know the Supreme Court confirmation process is already underway and will take much of the Senate’s energy in the next several weeks.
Most importantly, nonprofits continue to need stimulus of their own. More direct cash could help organizations stabilize during a challenging year of fundraising. Fair and equitable contracting along with more money for operations and loosening of restrictions will also give nonprofits relief. Sen. Lankford has continued to push for greater deductibility of charitable gifts to encourage more personal philanthropy from Americans.
It is my hope that not only nonprofit leaders, but that all community and business leaders will let their policy makers know that now is a crucial time for nonprofits and the people we serve. We know that elections and other political factors will be a distraction, but the hour for nonprofit support is upon us.
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Posted By Linh Sasser,
Thursday, September 3, 2020
Updated: Friday, October 16, 2020
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September 30 is our final deadline for the 2020 Census. I urge Oklahomans to rally hard until the end. Currently, we are in the bottom ten states for response. I hope that we will all find energy for a final push to the end of September to get as many people counted as possible.
While I continue to be disappointed in the response rate, it is not for lack of effort. More than a year before the Census began on April 1, 2020, nonprofits and the Department of Commerce were busily preparing us for the Census. Last summer, a group of Oklahoma leaders spent two days in Dallas learning about the Census and strategizing for the event. In October, the Oklahoma Center for Nonprofits invited my colleague from Michigan, Donna Murray-Brown to Oklahoma to visit with nonprofits, philanthropists, city and state leaders and Census Bureau representatives to get us fired up about the work.
By the end of the calendar year, we had a strong statewide complete count committee (where I served as the vice-chair along with chair Brent Kisling, ODOC director), a nonprofit complete count committee and a count committee in ever county. That’s a lot of counting. In the spring, the Department of Commerce launched “OKLet’sCount,” on the web, on social media and on air. Nonprofits such as Oklahoma Institute for Child Advocacy and the Oklahoma Policy Institute were launching audacious campaigns around the state. Additionally, Oklahoma City, Tulsa, the Tribes and a number of small cities further afield would launch their own campaigns.
The Census officially opened up on March 12, but by March 17 – the onset of COVID-19 – the news cycle would forever be dominated by the Pandemic, pushing the Census to the side. This was one of a few of the many issues that have challenged our Census work in 2020.
Many populations in Oklahoma have been repeatedly undercounted in the past. This includes Black and Indigenous populations in Oklahoma. Additionally, rural populations, the Latinx population, other minorities and various neighborhoods in our urban areas have lacked participation. We knew this information going into the Census, but these systemic issues will not be erased overnight.
We also had few to no resources to underwrite this work. There was no allocation from the state. The Department of Commerce found funds to develop a robust campaign but lacked resources to purchase advertising space. Our nonprofits were not well-funded for the work, but prioritized it anyway. We know that these will be lessons learned going forward. Many of us have committed to working on the 2030 Census, and we will be starting that work long before the first postcards hit the mail.
I would especially like to thank our colleagues at the Department of Commerce led by Sec. Sean Kouplen and Director Brent Kisling. Their teams worked around the clock in the most unorthodox of circumstances to make this Census happen. I’d like to thank our nonprofits, especially OICA and OKPolicy, for their tireless efforts. And I’d like to thank you. If you filled out your Census, thank you. If you helped someone else fill it out, a double thank you.
And now I ask one more task – please ask everyone you know if they’ve filled out the Census during September. It’s so important for the federal funding to the state. As we have seen with COVID-19, it will be doubly important to ensure enough federal dollars come to Oklahoma. Thank you.
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